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Neuroscience for cities

This report aims  to translate and communicate cutting edge academic thinking for commercial and public sector audiences and takes shape as a playbook, packed with new tools, methodologies and strategies for organizations, to adopt scientific knowledge into daily routine. It emphasizes how developments in neuroscience are showing new ways to understand how people experience the built environment, revealing new opportunities for innovation and improved experiences, leading in turn to greater productivity, wellbeing and attraction. 

Most of the time, when one thinks about a city, he or she thinks about it on a grand scale and mainly in terms of buildings and tall structures. But, when thinking about architecture, one can forget the main part of a city: its people. Thinking about the city should not be done  at the scale of buildings, but at the scale of people. 

Neuroscience can help with the making of cities: understanding how people from a wide variety of perspectives can create their individual-yet-collective life in cities. With the use of science, there is a possibility to discover how to help people respond to their sensorial perceptions so that the ecosystem of cities can really work for them. In other words, neuroscience can serve as a lens to identify the united human consequence of built environment elements, with the purpose of enhancing the user experience of buildings and cities. As this report states, through the merging of technology and neuroscience, urban planners, government, and city experts have the opportunity to turn around the adverse effects of environmental stressors and catapult cities into a new era.

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